Evaluation Question 3 - What kind of media institution might distribute your media product and why?

Evaluation Question 3

The two media institutions that I have previously studied are PIC and Bauer. Bauer media distribute over 600 magazines, 400 digital products and manage over 50 radio and TV stations worldwide. Some of their magazines include Q magazine and Kerrang! as well as other popular magazines such as Empire and FHM. The radio and TV stations they manage include Absolute Radio, Kiss, 4 Music and many other smaller local stations. IPC, also known as Time Inc. UK, manage one the UK's largest music magazines, NME. They also distribute another music magazine called Uncut. Both of these magazines are very similar to the genre of my magazine.

Bauer would be good to choose for my magazine because of the massive amount of connections they have within the music industry. Bauer's radio and TV stations could help with the advertising and marketing of the magazine, helping to get the magazine more coverage across a wider area. Bauer media also have a lot of experience in the magazine industry, meaning they could make the processes of production and distribution much easier and give good advice.

IPC would also be good to choose as the distributor of my magazine because the magazines that they currently distribute are of a very similar genre to my magazine, meaning they would know what methods of marketing help to sell to the target market of my magazine. However, IPC do not have the radio and TV connections like Bauer do, so the coverage and advertising of the magazine might not be as good as with Bauer. IPC may also not choose to take on my magazine because of their current magazines, since they are similar to mine, they might think that they would be distributing too many magazines that are similar.

My product would most likely be sold in newsagents like WHSmith and also music shops like HMV. This is because these are shops that people are most likely to buy music magazines from. They are also well known shops meaning a lot of people will visit these shops.

The products that my magazine would sit among would be magazines like NME, Q, Classic Rock, Kerrang!, Uncut andother magazines that are of similar genre.